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The Post-Conflict Research Center (PCRC) is proud to announce that on 28 August 2014 its project “Ordinary Heroes” was awarded first place by the United Nations Alliance of Civilizations (UNAOC) and the BMW Group at the Intercultural Innovations Award Ceremony held during the 6th Global Forum of the UNAOC in Bali, Indonesia. More than 1,200 participants representing heads of states and governments, foreign ministers, and members of the Alliance Group of Friends attended this year’s Forum.

Intercultural Innovation Award 2014 from P-CRC on Vimeo.

Upon receiving the award for first place, Velma Šarić, Founder and Executive Director at Post-Conflict Research Center (PCRC), gave a moving speech to those in attendance, stating “Many of you may remember Bosnia as it was 20 years ago—horrific images of war and the Srebrenica genocide in 1995. Today we would like to leave you with a new image of Bosnia in which the intellect and energy of Bosnia’s youth can be seen. Bosnia has gained extensive knowledge from this legacy of war and our country possesses great potential to create projects that can contribute to peace and intercultural understanding at the global level.”

The UNAOC and the BMW Group have pooled their expertise in intercultural matters to form a long-term partnership aimed at fostering understanding and peace across cultural and religious borders. Each year, they select and support the most innovative grassroots projects that promote intercultural dialogue, understanding, and co-operation around the world. More than 600 non-profit organizations from over 100 countries applied, and 11 organizations were ultimately selected as finalists. In the words of President Nassir Abdulaziz Al-Nasser, United Nations High Representative for the Alliance of Civilizations, it provides “an opportunity to celebrate those who believe that a more cohesive and inclusive world is not only possible, but also indispensable.”

“Ordinary Heroes”, is a multimedia peacebuilding project that utilizes international stories of rescuer behavior and moral courage to promote reconciliation and interethnic cooperation between Bosnia’s divided citizens and youth. It consists of several components: a series of documentaries promoting themes of rescuer behavior and interethnic cooperation; ‘Heroes in Training’ youth workshops that focus on developing pro-social behavior and active bystandership amongst Bosnian youth; and “The Rescuers” traveling photography exhibition, which brings international stories of intercultural cooperation to town squares and local public spaces across Bosnia.

The narratives that underlie each of these components are purposefully multi-faceted: they are drawn from across Bosnia’s three main constituent ethnic groups, and represent the experiences of both men and women, and of rescuers and those they saved.  These ordinary heroes come from all walks of life, but they each represent moral courage, compassion, and a love for others that motivated them to risk their own lives to save neighbors, friends, and strangers during times of genocide and mass atrocity.

In focusing on these often overlooked stories of the past, the project seeks to propagate an alternative and more complex interpretation of the Bosnian war – leaving behind any notion of ethnic division as an all encompassing or natural state of existence. In turn, this serves to encourage ordinary people to act positively as heroes and agents of social change in the present, further breaking down barriers of ethnic division in local communities across the country.

Until now, this work has focused on towns and cities across both the Federation of Bosnia-Herzegovina and Republika Srpska. The Intercultural Innovation Award will allow us to broaden our horizons. In essence, we can now reach more people, expanding our work within Bosnia, extending the project activities to Zagreb, Croatia and Belgrade, Serbia, and developing new materials that can be used by like-minded organizations to replicate the project within their own communities. Furthermore, the documentary films are set to broadcast this autumn on Al Jazeera Balkans’ regional program ‘Regioscope’, which reaches 500,000 viewers across the Balkans.

These are not the only benefits provided by the award. Along with the other 10 finalists, PCRC is proud to become part of the “World Intercultural Facility for Innovation” (WIFI) — a UNAOC and BMW Group program designed to help organizations become more efficient and expand. Over the next 12 months, PCRC staff will have access to specialized training to further develop a diverse set of skills including leadership, communications, and financial sustainability, as well as tailored support to encourage the replication of the “Ordinary Heroes” project. Thus, significant opportunities await both PCRC and all of the organizations that made it to the final of the awards, and here at PCRC we are extremely excited about the year to come!